Job Description Job Summary As the CRM Lead, this position will play a pivotal role in leading and expanding the Customer Baseline. He/She responsible for optimization traffic / leads / MQL coming in also acquire new leads as well. This role also needs to define segment activities to cater different customer roles, consist of retention role to engage existing students/parents, acquisition role to optimize marketing efforts for new students/parents and reactivation role to pro actively nudges ex-Students/Alumni. Job Description Lead and inspire the current CRM team Expand team responsibilities to include WA for Business, WA Blast, Email Marketing/Newsletter, Optimization programs, and SMS Blast. Focus on the conversion of Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). Implement lead nurturing, scoring, and development activities to enhance customer relationships. Assess and analyze Sampoerna Schools System consumer database (Existing and Prospect) from all marketing channels and execute initiative to increase the conversion rate. Qualifications Major in Management, Business, Marketing, Communication and Finance are preferred Proven experience in CRM leadership roles. Excellent analytical thinking and problem solving Learning on the fly ability (independent) Attention to detail and outstanding organizational skills Experience in tech company is more preferred Experienced in 2-3 years managing CRM, Product Marketing, Brand Marketing and Communication from reputable company